|
|
Television Stations and Broadcasters
Television stations are a common source of emergency information today. Unfortunately, using television as a notification medium has several significant drawbacks. The most significant is that the people to be alerted must have the television turned on and be watching it in order to receive the message. If an emergency occurs in the middle of the night, most people have their televisions turned off. In many cases, the result of the emergency situation is a loss of power, and the television is unavailable no matter what time of day it is. In addition, the nature of the television broadcast medium is that it covers a large area so that in many cases, the information delivered is much too broad based, and is ignored because it may not be relevant to a specific area.
Through a partnership with MNN and its ability to focus and deliver news on a very small target area, a television station could provide news to its viewers that is relevant directly to them, and location based so it applies to their situation. This is a significant source of competitive advantage to a television station in being able to deliver news more effectively to their viewers.
System Design
By using the television station's existing news gathering facility, a source of information is instantly available. A SNAP-TCom system is installed, and integrated with the stations existing news systems. Customers would subscribe to the service on line via a web site, inputting their news and notification preferences, their location, and other relevant information. They would be provided a SNAP-T200 or SNAP-T300 receiver as part of the service. An additional benefit to the television station is the gathering of information about their customer base that can be extremely valuable from an advertising standpoint. In addition to being able to more effectively deliver important information to their viewers, the station gains the ability to better identify advertising information.
|
|
|
